This brief was set as a re-brand of the Lifebuoy company. I chose to tackle the problem head on and see how I could change their packaging ways and take aim at the Y generation. Within doing this I began to look at different variations of their product which would be more appealing to this new target audience, things such as travel gel sachets, and travel soap pills, both convenient and easy to transport as well as something not seen on the shelf with their competitors, both leaned much more to the Y generation than their standard bar of soap.